Lines of Elan is a Canadian beauty essentials company founded by friends and eco-moms Sarah Marcus and Laura Craig. With equal parts passion for nature based beauty and respect for our environment, Sarah and Laura formed Lines of Elan in early 2015 with a mission to help you feel beautiful from the inside out with products that are beautiful from the inside out.

"Thanks for joining our mission to bring beaut(eco)ful products to the world!"


Before trading in their full-time jobs in marketing and restaurant management, Sarah started research and brand planning, and Laura immersed herself in formulating, and skin science studies at Formula Botanica in the UK. Our families were the prime motivator when we started this journey - all of the hidden ingredients, carcinogens and hormone disrupters - we knew there was a better way.